Business Plan Selection Criteria
Points
Executive Summary: 0-5 points
-Submit a brief summary (no more than 5 lines) of the main idea of the business plan. |
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The Business/ Product : 0-5 points
-Describe the structure and nature of the business (type of business and legal structure). -Identify and describe the products or services. -Underline the unique and special character of the product/service. -Identify the business frame (localisation/concession/franchise). -Identify the technical considerations (necessary processes and technologies). |
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Analysis of the Business Environment: 0-5 points
-Analyse the current situation, the trends and the perspectives of the industry in which we are evolving. |
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Analysis of the Competition: 0-10 points
-Identify main competitors. -Analyse their strengths and weaknesses. -Demonstrate your strategic position in relation to them. |
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Market Analysis: 0-15 points
-Identify the targeted market and the business potential. -Analyse and describe the clientele. |
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The Marketing Plan: 0-15 points
-Define marketing objectives. -Describe promotional strategies. -Submit sales previsions and projections. |
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The Management Plan: 0-5 points
-Define the management role and assign responsibilities. -Determine the skills necessary to a good performance. -Propose a plan for the acquisition of qualified personnel or the acquisition of the necessary skills by the actual personnel. |
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The Financial Plan: 0-30 points
-Present the launch costs. -Prepare a list of financial sources. -Submit a report of projected financial flow, potential losses, eventual earnings and treasury needs for each month. -Submit an annual projection of profits, losses and treasury needs for the next 3 years. -Submit a forecast report for the next three years. -Submit a calendar of important events and changes that could affect the business’s finances. |
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Risk Analysis: 0-5 points
-Évaluate the potential risks that could take place. -Submit a contingency plan to overcome these risks. |
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The Style: 0-5 points
-The business plan is a professional document. Its presentation, its format, its quality and its drafting style are all important. |

