The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.
Why choosing a company name is the most crucial steps in any business development?
The choice of a company name is one of the first and one of the most crucial steps in business development. It is less easy than you might think. It should be recalled here that the name is an essential and distinctive element of a corporate identity. It speaks not only about your philosophy and your vision, but also about your strategic direction. The choice of one’s company name is therefore not a result of a fortuitous exercise, but it is a result of a careful and well thought out process. We offer, in this space, five essential elements that, without being exhaustive, will set you apart in a positive way and that will have an impact on how your business runs.
The 5 things to know
Make Sure that the Name does not Exist
A Memorable Name
Use Figurative Concepts
Think Outside the Box
Keep Search Engine Optimization (SEO) in Mind
I make a conscious effort to keep things in perspective when I get burned out. It is easy to get stuck in the daily grind, but if you think about all the distance you have covered, and what lies ahead, it is much easier to feel motivated and optimistic.
- Make Sure that the Name does not Exist
One of the first steps in the incorporation of a company is to make sure that the name you want to use is not already used by another company. It is not only a legal issue. We must also avoid that the name used by another organization or another institution has a connotation that you do not want to give your organization. This possibility may simply cannibalize your corporate identity.
- A Memorable Name
Thereafter, it is important that your customers are able to remember your business’s name effortlessly. To do this, it is best that the company name be succinct and accurate. It is wise to keep in mind that the name must appeal more to emotion than reason. When we can associate one’s name with a positive emotion, it is always an asset. It is therefore necessary that the name be memorable.
- Use Figurative Concepts
We must make a reference to the human experience using concepts that are useful in everyday life or with which your customer is in permanent contact. These concepts must refer to a reality, such as the objects of a home, elements of the road, facts and objects of the immediate environment, the common places of a city, a country or region. This can easily be done with the choice of synonyms or words that reflect this reality for your audience. This choice creates a sense of belonging, but also of community and makes it clear to your customers that you are in harmony.
- Think Outside the Box
Originality is one of the best approaches when choosing a name. We must place ourselves where it is least expected by creating a contrast or by strengthening difference. In this exercise, some experts advise to withdraw a letter in a logical sequence, but in a way that permits people to read and know what it is that they read. The anagram also helps in memorizing a name. A name that deviates from the predictable paved pathways gives you a remarkable identity and places you above the fray.
- Keep Search Engine Optimization (SEO) in Mind
Information technologies and communications, as well as Web 2.0, have transformed the perception of the population. So even if your customer is aware of your existence by other means, it is first of all through the internet and especially through search engines that they will learn about you and your products. It is very clear that it would be best to avoid a possible amalgam and ambiguity in the choice of your name. We must not lose sight of the fact that distinctive elements, such as design, do not necessarily have an impact in the search engines. It is the order of the signs that remains essential here. So, avoid standard words or phrases that might foster confusion between your brand and any other activity or object present on the web.
